Mobile App Vs Mobile Website

Many people and companies are starting to go mobile, and getting into marketing campaigns since over half of the US population accesses information by a smartphone. Even Google has said it, “mobile isn’t a trend, it’s the new era.” Before getting started with a mobile marketing campaign there are a few things that you should know.

When getting started with a mobile marketing strategy to build your company’s presence, there are two main routes to take: a mobile application (app) and website. If this is your first mobile marketing campaign, the difference between mobile app and website can daunting. Before we get started we should have a solid understanding of what a mobile app and mobile website is.

Both apps and websites are viewed on smartphones like the iPhone, Android devices, Blackberries, and Windows smartphones, and both will help with your mobile marketing campaign and presence. However, apps and websites serve different purposes, and what you need for your mobile marketing campaign depends on what your goals are for your end result.

A mobile app is an application you download from iTunes, Google Play, Blackberry App World or Windows Market Place. The app is then installed onto the users respective device, and the user can access the app on their device without using the users’ data and subscription plan (there are some exemptions based on how the app works). A mobile app will either come with all the content downloaded within the app, or may need to pull further content from the internet. To reach a majority of users the application has to be developed for the iPhone, Android, Blackberry and Windows phone.

A website lives on the internet and is accessed by utilizing a mobile browser on a users’ smartphone. Mobile websites are designed to compliment your existing website (if you have one, and you should). On your existing website you can have code installed to have a user automatically redirected to your mobile site when the user accesses your site through a smartphone. With a website it doesn’t matter if the user is on an iPhone, Android, Blackberry or Windows phone, as they are accessing your site through the browser on the smartphone.

Now that we know the differences of a mobile app and website, which is better to have?

The answer is up to you, and your goals. If your goal is to be interactive like a game, and reach a specific niche, a mobile app is the way to go. If your goal is reach the greatest number of people with mobile friendly content, a mobile website is the way to go. In some case you may want a mobile app and a mobile website, but generally, a website should be the first step you take in starting your mobile marketing campaign.

With a mobile website you are going to reach the greatest number of people. People can access your mobile site a number of different ways including: scanning a QR code, finding your site in a search engine like Google and Bing, going directly to your standard website and being automatically redirected to your mobile site, or by accessing any number of ways that people access a website.


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